Focus Industries

Consumer Electronics and FMCGs

Consumer electronics also known as brown goods are electronic (analog or digital) equipments intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment (flat screen TVs, DVD playersvideo gamesremote control cars, air purifiers etc.), communications (telephonescell phonese-mail capable laptops, etc.), and home-office activities (e.g., desktop computersprinterspaper shredders, etc.). Some of the newer products sold include virtual reality head-mounted display goggles, smart home devices that connect home devices to the Internet and wearable technology such as Fitbit digital exercise watches and the Apple Watch smart watch.

In the 2010s, most consumer electronics have become based on digital technologies, and have largely merged with the computer industry in what is increasingly referred to as the consumerization of information technology. Consumer electronics stores may be "bricks and mortar" physical retail stores, online stores, where the consumer chooses items on a website and pays online (e.g., Amazon) or a combination of both models. The global consumer electronics market was valued at around USD 1,172 billion in 2017 and is expected to reach approximately USD 1,787 billion in 2024, growing at a CAGR of slightly above 6.00% between 2018 and 2024.

We at Brijansh.in serving companies in retailing and manufacturing of consumer electronics products, helping them address their biggest challenges from strategy to execution to management.